Packaging & Display

Packaging & Display Design

Designed all branding, packaging and displays for each line/product shown below. Azhelle utilized Adobe Illustrator to design the logos and packaging before mocking up samples for product presentations to potential buyers.

Designed Button Artist, Creature Features, and DIY Wall Clock brand and packaging for Blumenthal Lansing Co.

Designed Click-eez logo, POP & Endcap Display and Packaging for Lernell Co.

String Lights Packaging Designed For Amscan / Party City

Designed product and packaging concepts for Blumenthal Lansing Co.

Exhibition Design

Color At Length exhibition concept designed for the Hall of Science. Programs used: 3D Studio Max, Adobe Illustrator, Photoshop, and InDesign.

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Azhelle Wade has over a decade of experience in consumer goods, excelling in the areas of product development and management, design innovation, and branding. She holds 3 US patents, and moonlights as an entrepreneur for her convertible event wear company, Costumize Me® LLC. At Toys R Us, she has led the design strategy of four diverse girl’s brands, an umbrella of product spanning from fashion dolls to preschool role play. Additionally, Azhelle led the Product Development and Design for the tween craft line, Totally Me. In just one year, she was able to reverse its downward trajectory by refreshing the brand identity with new packaging and highly unique product. Recently, Azhelle was given the opportunity to join the Babies R Us team as a Product Development and Design Manager, with the charge to establish and re-invigorate the brand’s identity and product assortment.