It’s pronounced,
Ah·jh·elle.

I've been having way too much fun in the toy industry since 2010 working for companies like Toys R Us, Party City, and Madame Alexander, just to name a few! I've climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. I've developed and grown multi-million dollar product lines and talented creative teams. I specialize in implementing product design and development tactics to increase profit margin and sell-through.

Outside of design and product development, strategic digital marketing is my jam. I could talk about social media ad strategies, CTR's, re-marketing campaigns, and email open rates all day long.

I host a top-rated toy industry podcast, Making It In The Toy Industry, filled with mini-toy masterclasses, tips, and toyspiration. The podcast gives advice and features the stories of fellow toy people with a focus on actionable next steps. 🖥 I'm also toy expert featured on NBC's Access Daily, Marie TV, Global Toy News, Amy Porterfield's Online Marketing Made Easy and many more.

Today Azhelle is known industry-wide as The Toy Coach. She joyfully works as a consultant for popular IP’s and toy companies of all sizes. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.